Every winning growth tactic — proven, templated, and ready to run.
The Playbook Vault is a growing library of growth plays that actually worked - each one backed by real numbers, broken into steps you can run this week, and linked to the operator who proved it. We just launched, and we're seeding it with verified plays now. Stop guessing. Start shipping.
Results-verified. ·No pay-to-win. ·Cancel anytime.
-27% churn
Win-back sequence for dormant PLG accounts
Sample · Retention play
-38% CAC
Rebuilding a referral loop for a Series B SaaS
+40K/mo
Programmatic SEO engine
Sample · this is the format
The problem with "proven tactics."
Every playbook online claims to work. Almost none show the numbers.
You've read the $2,000 course. You've bookmarked the X thread. You've inherited a Notion doc of "growth ideas" that nobody has tested since 2023. And you still can't tell which tactic will move your metric - or which one already died.
So you experiment blind:
- —70% of growth experiments fail.
- —Each one costs $2K-$20K in time and budget.
- —Meanwhile the board wants numbers by the next meeting.
The tactics that actually worked are locked inside other operators' heads. We're building the place they finally get written down.
70% fail
Of experiments never move the needle.
$2K-$20K
Burned per growth experiment.
Board is waiting
Numbers due before the next meeting.
* Industry estimates.
What every playbook gives you.
Not ideas. Not theory. Executable plays with receipts.
The numbers
Every playbook opens with the result it actually produced - CAC cut, activation lift, MQLs generated - verified, not claimed.
The steps
A full teardown: the setup, the sequence, the tools, and the gotchas. Copy-paste templates, swipe files, and checklists included.
The operator
Every play is linked to the verified marketer who ran it. See their rank, their other wins, and reach out if you want them to run it for you.
The context
Filtered by industry, stage, motion (PLG, sales-led, community), and budget - so you only see plays that fit your situation.
The freshness
The Vault grows as new verified plays are proven in the community feed - and we'll retire tactics that stop working. Signal over volume, from day one.
The categories we're seeding first.
Pick your bottleneck. As founding members submit verified plays, these fill up fast — get in early and help shape them.
Acquisition & CAC
Paid, SEO, referral loops, cold outbound that converts.
Open →Activation & Onboarding
Get more signups to their aha moment.
Open →Retention & Churn
Lifecycle, re-engagement, win-back plays.
Open →Conversion & CRO
Landing pages, pricing tests, checkout teardowns.
Open →PLG & Virality
Product-led loops, invites, freemium mechanics.
Open →Content & SEO
Programmatic pages, distribution, topical authority.
Open →Email & Lifecycle
Sequences, deliverability, cohort nurture.
Open →Community & Brand
Building an audience that compounds.
Open →See exactly what a playbook looks like.
Below is an illustrative sample — built to the exact spec every verified play in the Vault follows: the headline result, the step-by-step teardown, templates, tools, and the operator behind it. Real founding-member plays land in this format now.
How a Series B SaaS cut CAC 38% by rebuilding their referral loop
Sample preview · Step 1 of 7
"We started by killing the generic 'refer a friend' CTA and instrumenting where referrals actually originated. 61% came from a single in-product moment nobody had optimized - the point right after a user shared a report with a teammate outside the account.
Once we could see that, the rebuild was obvious. We moved the referral trigger out of the settings page and into the share flow, rewrote the incentive around the value the referrer was already delivering, and instrumented every step so attribution stopped leaking...
Step 2 covers the exact trigger placement, the incentive structure that outperformed cash by 2.4x, and the three instrumentation events you need before you touch a single line of copy. Step 3 is the template library...
This is a sample. Start free to browse real verified plays and their full teardowns as founding members post them.
How the Vault works.
Start free.
Create an account in under two minutes - no card required. Browse titles, results, and free previews.
Filter to your situation.
Sort by bottleneck, industry, stage, motion, and budget. See only plays that fit.
Unlock and run.
Open the full teardown, grab the templates, and ship the play this week. Save plays to your board.
Hire the operator.
Love a play? Every one links to the verified marketer who ran it. Bring them in to run it for you.
Built for founders, growth teams, and agencies.
The Founder / Head of Growth
"I need what works, and I need it now."
Skip months of blind testing. Pull a proven play, hand it to your team, and report progress by the next board meeting.
Explore for FoundersThe Growth Team
"Everyone's running different playbooks."
Give the whole team one source of verified truth. Team licenses share filtered feeds, templates, and priority talent search.
See Team PlansThe Growth Agency
"We need repeatable results for clients."
Arm your team with vetted plays across industries, and win pitches with tactics you can prove worked. Team seats + Directory placement.
Explore for AgenciesWhat's it worth?
One tactic that works pays for the whole year.
The Vault starts at ~$99/mo. A single verified play that lifts activation or trims CAC returns that in a week. One avoided bad hire - the kind that costs $50K-$150K - covers years.
The math founders actually run
Blind experimentation
$2K-$20K
per test · 70% fail · multiple tests per quarter.
The Vault
~$99-$499/mo
for plays that already succeeded, with the numbers to prove it.
Net: You skip the failed 70% and run the plays that survived contact with reality.
* Prices are current estimates - see full plans below.
Plans.
Free
$0 forever
Browse titles, results, and free previews. Vote and comment. Save plays.
Start Free →Vault (Individual)
From ~$99/mo
Full teardowns, templates, tools, and filters. New verified plays added as they're proven.
Start Free Trial →Vault Team
From ~$499/mo
Seats for your whole team, shared boards, industry-filtered feeds, and priority talent search.
Talk to Us →No pay-to-win · Cancel anytime · Verified results
The format your verified play will follow.
We just launched, so we won't show you plays that don't exist yet. Here's the exact card format — real verified plays fill these spots as founding members prove them.
"Cut CAC 38% with a referral loop rebuild"
This could be your verified play
Post a win with real numbers on the feed — the best ones become Vault playbooks.
Submit a hack +Reserved for founding plays
Start free and you'll see verified plays here first, the moment they land.
Start free"Your results, in your words — this space is reserved for founding members."
We're early - and that's your edge.
The Vault is being seeded now with plays from operators who show their numbers. Get in early, help shape which plays get added first, and lock founding-member pricing before it moves.
Claim Founding AccessQuestions founders ask before they subscribe.
Are these tactics actually verified, or just claimed?+
Verified. Every playbook opens with the result it produced, backed by evidence, community voting, and review. Unproven claims get flagged, not featured. See exactly how on our Verification page.
The Vault looks new — how many plays are in it?+
Straight answer: we just launched and we're actively seeding it. The samples on this page show the exact format and depth every verified play follows. New plays land as founding members prove them on the Growth Hacks Feed — and founding pricing locks in before the library fills out. We'd rather tell you that plainly than pad a count.
How is this different from a $2,000 course like Reforge or Demand Curve?+
Those teach frameworks on a schedule. The Vault is a living library of specific plays that already worked - with the numbers, the templates, and the operator behind each one. Run a play today, not after a 6-week cohort.
Isn't this just "growth hacking" hype?+
It's the opposite. We reclaim "hack" by pairing it with receipts. If a play can't show real numbers, it doesn't earn a spot. Signal over volume.
Can I cancel anytime?+
Yes. Monthly plans cancel anytime. Annual plans get a discount. No lock-in, no pay-to-win.
How often are new plays added?+
New verified plays are added as they're proven, sourced from the community-voted Growth Hacks Feed. We also retire tactics that stop working, so the library stays signal, not archive. As a founding member you'll see them land first.
Will the plays fit my stage and industry?+
Filter by bottleneck, industry, stage (seed to Series C), motion, and budget. You only see plays that match your situation.
Can I get the operator to run the play for me?+
Often, yes. Every playbook links to the verified marketer who ran it. From their profile you can hire them directly or shortlist them in the Directory.
Do you offer team licenses?+
Yes. Vault Team adds seats, shared boards, industry-filtered feeds, and priority talent search. Talk to us for team pricing.
What if the numbers in a play are confidential?+
Operators can share ranges, redact specifics, or verify privately with our team while showing a verified badge publicly. The proof is real even when the raw figure isn't disclosed.
Stop paying for yesterday's playbook.
Proven tactics, real numbers, and the operators who ran them - being added to every week from day one. Start free. Unlock when a play is worth running.
Free to browse. Cancel anytime. Receipts over rhetoric.